What happens to a business’ customers when the power goes down? For days?

Squarespace, the web hosting service I use for my photography business, has its data center located in downtown Manhattan. When the city got nailed by hurricane Sandy, residents and businesses lost power for days. Squarespace’s customers, however, never saw their web sites go down.

Among other extraordinary efforts to keep the service running, Squarespace employees manually carried fuel up 17 flights of stairs for three days to keep a generator running to ensure that customer web sites stayed online. More details here:

The Data Center Diaries

That’s outstanding customer service, and outstanding business.