This will come as no surprise to my students at Lincoln Christian University since we’ve been talking about it for years: marketing is really about telling a credible story. Seth Godin has written about this (see Purple Cow and All Marketers Tell Stories) and now Gary Vaynerchuk is beating the story drum in his new book, Jab, Jab, Jab, Right Hook.

Gary’s take is that new forms of social media should be handled differently. You don’t market on Facebook the same way that you market on Pinterest or twitter. I’ve got the book on order and am looking forward to it.

Gary’s put together a little case for the storytelling approach. It’s good stuff.