Last year I participated on the launch team for Dan Pink’s nifty new book To Sell Is Human (Amazon link). As a member of the launch team, I received a galley copy to review. Dan makes the convincing case that everyone is in sales now, and he shows you how to navigate the new world of sales. I think it’s an outstanding book.
I created a 16-page summary of the book, which I passed along to the other members of the launch team and now use as a handout for my students at Lincoln Christian University. The students in my Marketing II class are reading TSIH as a textbook this semester.