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Timothy Ferriss, author of the infamous The 4-Hour Workweek, was interviewed on the iinnovate podcast last summer. If you’ve been on the fence about whether to read the book, take 30 minutes and listen to this interview. Ferriss discusses

• The diminshing returns most workers face (the "results by volume" approach)
• Time management and personal outsourcing
• Mini retirements v. deferred retirement
• How to use Google AdWords to microtest business ideas (and how he used AdWords to test prospective titles for the book)
• More…

This interview provides a good summary of the topics presented in the book. Well worth the minimal time investment.

Tim Ferriss interview on iinnovate

Filed under: Business, Marketing by Michael