Good Marketing Read: Personality NOT Included

Next semester I’m teaching Principles of Marketing at LCC.  I’m using a couple textbooks, including a new book by Rohit Bhargava entitled Personality Not Included.  He’s put together a set of slides that describe the book.  I’m eager to use this and see how the students respond.
The Making Of Personality Not Included
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Filed under: Marketing, Reading by Michael
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Today’s Presentation Tip

Courtesy of Seth Godin:
Blah, blah, blah, blah…
PS–this applies in the classroom as well.

Filed under: Presentations, Teaching by Michael
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What if Starbucks Marketed Like the Church

Here’s an insightful take on the way churches do church, from the perspective of the “outsiders.”  Nicely done.

Props to Beyond Relevance with a hat tip to MTS.

Filed under: Marketing by Michael
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Novels Better Than Academic Literature

Disciples of A Whole New Mind and Made to Stick will not be surprised by this:
Those of us who were lit majors have known it all along: The novel works better than academic literature to explain global problems. But now some economists are validating that notion.
“Despite the regular flow of academic studies, expert reports, and [...]

Filed under: Marketing by Michael
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Get Your Vote On

Today’s the day.
Photo by Vaguely Artistic

Filed under: Everything Else by Michael
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