Good Marketing Read: Personality NOT Included


23 November 2008

Next semester I’m teaching Principles of Marketing at LCC.  I’m using a couple textbooks, including a new book by Rohit Bhargava entitled Personality Not Included.  He’s put together a set of slides that describe the book.  I’m eager to use this and see how the students respond.

The Making Of Personality Not Included

View SlideShare presentation or Upload your own. (tags: personality marketing)

Filed under: Marketing, Reading by Michael

3 Responses to “Good Marketing Read: Personality NOT Included”

  1. Rohit, on November 23rd, 2008 at 9:58 am Said:

    Hi Michael,

    Thanks so much for choosing to include PNI in the reading list for your students! I am really interested to see how they respond to it as well … and true to the promise I’ve made on my site, if it is useful to the format of your class, I’m happy to participate in a webinar discussion about it with your students. Just shoot me an email if you’re interested and we’ll work something out.

    All the best,

    Rohit

  2. Caleb Wright, on November 26th, 2008 at 11:11 pm Said:

    I am now very interested in reading this book…funny how that works.

  3. Michael, on November 26th, 2008 at 11:25 pm Said:

    @Rohit–Thanks for your comment. I’ll be in touch–a webinar w/ the students would be great.

    @Caleb–Yup, that is funny. Looking forward to our conversation next week. Enjoy your time in Indy.

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