How to Price Now?

In the marketing and small business classes I teach, students often want to build products and services for bargain prices.  I usually encourage them to consider building extra value into their ideas and charging customers accordingly.  Apple does this and, even in a recession, still does well.  Some consumers, however, are feeling more sensitive to [...]

Filed under: Business by Michael
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Tax Day Protest: Tea Parties

My wife and I spent a small fortune on our accountant’s fees and taxes this week (from the WSJ: “Joel Slemrod, an economics professor at the University of Michigan, estimates that the time and money individuals spend on tax compliance now comes to about $90 billion a year.”) Because we have one income and five [...]

Filed under: Government, Money by Michael
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Gmail Autopilot – April Fool’s Day

Google continues its tradition of April Fool’s Day jokes with the announcement of the new “Autopilot” feature for Gmail.  Google claims the Autopilot feature can respond to business proposals, match your writing style and even manage relationships (see below).  Excellent!

Filed under: Computing by Michael
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