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In the marketing and small business classes I teach, students often want to build products and services for bargain prices.  I usually encourage them to consider building extra value into their ideas and charging customers accordingly.  Apple does this and, even in a recession, still does well.  Some consumers, however, are feeling more sensitive to price now and businesses are making adjustments.

I’m curious: as a consumer, have you been scaling back on your spending?  If you run a business, are you making pricing changes to entice customers?

Filed under: Business by Michael