For lack of a better title
The latest issue of BusinessWeek has a small feature on marketer Seth Godin. I’m a fan of his books and read his blog entries daily.
If you’re not familiar with Seth, try the article as a start and then subscribe to the blog. If you’re a really rabid fan, you’ll probably want the action figure. I’m hoping [...]
Filed under: Marketing, Reading by Michael
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Sitting here watching the closing ceremonies of 2008 Summer Olympics and a quick cut over to London for a chat with Michael Phelps reminded me of the London 2012 logo:
If you haven’t seen this yet, you might be wondering what in the world this is supposed to represent. Here’s what the official London 2012 site [...]
Filed under: Marketing by Michael
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We’re all familiar with the ubiquitous “Get a Mac” ads in which the uber-cool Mac (Justin Long) trades barbs with the hapless and frumpy PC (John Hodgman). In its June 2008 issue, FastCompany reported that Microsoft was working with ad agency Crispin Porter + Bogusky to help bolster the company’s image. Now FoxNews indicates that [...]
Filed under: Marketing by Michael
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This is what happens when the whole organization tries to design something. They’d do well to read Meatball Sundae.
Hat tip to Seth.
Filed under: Business, Marketing by Michael
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I took my family to see WALL-E on Friday night, one of the rare times we have gone to the theater to see a movie together (it’s expensive and I’m not wealthy). We usually have Family Movie Night every Friday, and it involves popcorn, a pull-out sleeper sofa, PJ’s, and, of course, a movie–at our [...]
Filed under: Family, Marketing by Michael
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I share a lot of blog/news articles via Google Reader. If you’d like to know whether what I’m reading would also interest you, you can add me as a Google “friend:” mgowin@gmail.com. You can probably help me find some things that aren’t on my radar as well.
If you’re not into Google Reader, here are some [...]
Filed under: Business, Marketing, Money, Photography by Michael
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My work as a college faculty member requires me to teach–naturally. But since Lincoln is a small school, I’m sometimes able to pursue projects that fall outside typical faculty responsibilities. For the past couple months, I’ve been working to develop a podcasting project to help promote the school. It’s called Inside LCCS, "the insider’s guide [...]
Filed under: Marketing, New media, Podcasting by Michael
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Brandon Laughridge is an ambitious guy: he wants to work with Seth Godin this summer and he’s set up a web site, SethsFavoriteIntern.com, in pursuit of that goal. Brandon read my post about Seth’s internship then contacted me and asked if I’d be willing to comment on his efforts. I said I’d be [...]
Filed under: Job Hunting, Marketing by Michael
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Timothy Ferriss, author of the infamous The 4-Hour Workweek, was interviewed on the iinnovate podcast last summer. If you’ve been on the fence about whether to read the book, take 30 minutes and listen to this interview. Ferriss discusses
The diminshing returns most workers face (the "results by volume" approach)
Time management and personal [...]
Filed under: Business, Marketing by Michael
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Since we just talked about this on Monday night in the New Media class, I’m posting a link to Problogger.net. Darren Rowse has a good primer on setting direct advertising rates.
How Much Should I Charge for My Advertising Space?
Filed under: Blogging, Marketing by Michael
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