For lack of a better title
Seth Godin has written extensively about the ways companies frustrate customers with bad support (do a search on his site for “customer service” or “customer support”). My most recent experience with an organization’s technical support confirms Seth’s findings. Here’s the punch line: it doesn’t end well.
I’m moving all of my data and applications to a [...]
Filed under: Computing, Marketing by Michael
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If you wanted to try something new–say, join the press corps that follows the presidential race–you’ve got two choices. You could go to the right schools, make the right connections, and wait for someone to give you permission. Or you could just do it. 25-year-old Brett Marty chose the second. And he’s ended up with [...]
Filed under: Marketing, Photography by Michael
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Next semester I’m teaching Principles of Marketing at LCC. I’m using a couple textbooks, including a new book by Rohit Bhargava entitled Personality Not Included. He’s put together a set of slides that describe the book. I’m eager to use this and see how the students respond.
The Making Of Personality Not Included
View SlideShare presentation or [...]
Filed under: Marketing, Reading by Michael
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Here’s an insightful take on the way churches do church, from the perspective of the “outsiders.” Nicely done.
Props to Beyond Relevance with a hat tip to MTS.
Filed under: Marketing by Michael
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Disciples of A Whole New Mind and Made to Stick will not be surprised by this:
Those of us who were lit majors have known it all along: The novel works better than academic literature to explain global problems. But now some economists are validating that notion.
“Despite the regular flow of academic studies, expert reports, and [...]
Filed under: Marketing by Michael
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Seth Godin’s new book on leadership, Tribes, came out this past week. You should be able to score a FREE version of the audiobook here. I’ve listened to about 3/4’s of it and it’s well worth a listen.
Seth has also created a presentation to accompany the book, and it’s available on SlideShare.
Seth Godin on Tribes
View SlideShare [...]
Filed under: Marketing, Reading by Michael
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The latest issue of BusinessWeek has a small feature on marketer Seth Godin. I’m a fan of his books and read his blog entries daily.
If you’re not familiar with Seth, try the article as a start and then subscribe to the blog. If you’re a really rabid fan, you’ll probably want the action figure. I’m hoping [...]
Filed under: Marketing, Reading by Michael
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Sitting here watching the closing ceremonies of 2008 Summer Olympics and a quick cut over to London for a chat with Michael Phelps reminded me of the London 2012 logo:
If you haven’t seen this yet, you might be wondering what in the world this is supposed to represent. Here’s what the official London 2012 site [...]
Filed under: Marketing by Michael
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We’re all familiar with the ubiquitous “Get a Mac” ads in which the uber-cool Mac (Justin Long) trades barbs with the hapless and frumpy PC (John Hodgman). In its June 2008 issue, FastCompany reported that Microsoft was working with ad agency Crispin Porter + Bogusky to help bolster the company’s image. Now FoxNews indicates that [...]
Filed under: Marketing by Michael
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This is what happens when the whole organization tries to design something. They’d do well to read Meatball Sundae.
Hat tip to Seth.
Filed under: Business, Marketing by Michael
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