Marketing WALL-E

I took my family to see WALL-E on Friday night, one of the rare times we have gone to the theater to see a movie together (it’s expensive and I’m not wealthy).  We usually have Family Movie Night every Friday, and it involves popcorn, a pull-out sleeper sofa, PJ’s, and, of course, a movie–at our [...]

Friday Quicklinks

I share a lot of blog/news articles via Google Reader.  If you’d like to know whether what I’m reading would also interest you, you can add me as a Google “friend:” mgowin@gmail.com.  You can probably help me find some things that aren’t on my radar as well.
If you’re not into Google Reader, here are some [...]

Inside LCCS: A Podcasting Project

My work as a college faculty member requires me to teach–naturally.  But since Lincoln is a small school, I’m sometimes able to pursue projects that fall outside typical faculty responsibilities.  For the past couple months, I’ve been working to develop a podcasting project to help promote the school.  It’s called Inside LCCS, "the insider’s guide [...]

Will Brandon Be Seth’s Favorite Intern?

Brandon Laughridge is an ambitious guy: he wants to work with Seth Godin this summer and he’s set up a web site, SethsFavoriteIntern.com, in pursuit of that goal. Brandon read my post about Seth’s internship then contacted me and asked if I’d be willing to comment on his efforts. I said I’d be [...]

Interview with Tim Ferriss on iinnovate

Timothy Ferriss, author of the infamous The 4-Hour Workweek, was interviewed on the iinnovate podcast last summer. If you’ve been on the fence about whether to read the book, take 30 minutes and listen to this interview. Ferriss discusses

The diminshing returns most workers face (the "results by volume" approach)
Time management and personal [...]

Direct Advertising Rates for Blogs

Since we just talked about this on Monday night in the New Media class, I’m posting a link to Problogger.net. Darren Rowse has a good primer on setting direct advertising rates.
How Much Should I Charge for My Advertising Space?

Resumes and Remarkability Revisited

Photo by mondoagogo
Nate saw Seth Godin’s post, “Why bother having a resume?” and asked the following question:
…do you really need a “Beautiful Resume Design” to cover up for your lack of effectiveness or are you just asking to get rejected by taking lots of time to “stand out from the rest” who will probably get [...]

PR: Old Ways Won’t Work

Photo by rbatina
Public relations (PR) in the world of new media (blogging, podcasting) doesn’t work the same as it has for the print world. When you did something noteworthy in the old days, you’d write up a press release and send it to the relevant media outlets: newspapers, radio, TV, etc. That doesn’t work [...]