For lack of a better title
Stephen Moore, writing in the WSJ, offers this:
Some years ago when I worked at the libertarian Cato Institute, we used to label any new hire who had not yet read “Atlas Shrugged” a “virgin.” Being conversant in Ayn Rand’s classic novel about the economic carnage caused by big government run amok was practically a job [...]
Filed under: Business, Government, Reading by Michael
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Next semester I’m teaching Principles of Marketing at LCC. I’m using a couple textbooks, including a new book by Rohit Bhargava entitled Personality Not Included. He’s put together a set of slides that describe the book. I’m eager to use this and see how the students respond.
The Making Of Personality Not Included
View SlideShare presentation or [...]
Filed under: Marketing, Reading by Michael
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Seth Godin’s new book on leadership, Tribes, came out this past week. You should be able to score a FREE version of the audiobook here. I’ve listened to about 3/4’s of it and it’s well worth a listen.
Seth has also created a presentation to accompany the book, and it’s available on SlideShare.
Seth Godin on Tribes
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Filed under: Marketing, Reading by Michael
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Oprah read Dan Pink’s A Whole New Mind and it rocked her world. She gave a copy to everyone on her staff at Harpo Studios. She also gave 4,500 copies to the graduating class of Stanford when she delivered the commencement speech a few months ago. And she recently interviewed Dan Pink to discuss the [...]
Filed under: 50 Books, Reading by Michael
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The latest issue of BusinessWeek has a small feature on marketer Seth Godin. I’m a fan of his books and read his blog entries daily.
If you’re not familiar with Seth, try the article as a start and then subscribe to the blog. If you’re a really rabid fan, you’ll probably want the action figure. I’m hoping [...]
Filed under: Marketing, Reading by Michael
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While reading The Adventures of Johnny Bunko, I kept thinking of two other books on success I’d read recently:
Stupid, Ugly, Unlucky, and Rich by Richard St. John
Good to Great by Jim Collins
Jim Collins took an empirical look at organizations to see what they did to become successful while Richard St. John conducted hundreds of interviews [...]
Filed under: Reading, Work by Michael
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Last week I wrote about the DIY Bunko Brunch that we recently hosted at LCC. Turns out ours was the first one–who knew?
Filed under: Reading by Michael
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After reading Dan Pink’s remarkable little book The Adventures of Johnny Bunko last spring, I began to share its ideas with my students (business administration majors at Lincoln Christian College). I’d shared the book with a colleague or two as well and enjoyed some interesting discussion over it.
So when Dan Pink offered to send out [...]
Filed under: Reading, Work by Michael
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Photo by Syl Arena
A few weeks back, I wrote about how to read a book. Syl Arena, who is Joe McNally’s assistant, has just begun a blog and offers some ways to seriously hack (pimp) a book. These include the usual suspects such as the use of markers, pens, highlighters, and post-it tape flags but [...]
Filed under: Lifehacks, Reading by Michael
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My colleague Bob Lowery has posted his summer reading plans. His selections are largely recreational, with a couple of “work-related” titles as well. What’s on your list?
Filed under: Learning, Reading by Michael
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