Michael Gowin

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Why Your Website Needs the Right Words

Yes, your website should look good.

What else should it do?

Show your visitors—

  • What you offer

  • How your offer changes their lives

  • How to get it

And your website works best when you

  • Invite your visitor into a story that’s about them

  • Laser-focus on their problems

  • Use lots of “you” (not “I/we”)

  • Avoid jargon

Looks matter. But people buy when they read the right words.

Schedule a call today and let’s talk about getting you a clear message.

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