Get Unstuck
Finish Your Marketing
Grow Your Business
New to StoryBrand?
Start here
You started your BrandScript and sales funnel, but—
Finding the right words is harder than you thought
You don’t want to scare people away by sounding salesy or spammy
It’s taking way too much time
You’re afraid you’ll get it wrong—and then your business won’t grow
You’ve worked so hard—you deserve a clear message and marketing that works
What if You Had an Expert At Your Shoulder to Guide You Through Your Marketing?
We’ll follow a step-by-step plan to finish your sales funnel
We’ll write words that speak to your customers’ needs and problems—words that aren’t salesy or spammy
We’ll work together in one-on-one coaching sessions
We’ll craft your BrandScript and sales funnel together
Get It Done Right with Guided Coaching
Guided Coaching with a StoryBrand Certified Guide
Like you, I found StoryBrand to be the right answer for marketing my business. And I understand that creating your own marketing can be overwhelming.
As a StoryBrand Certified Guide, I’m an expert at crafting marketing messages like BrandScripts, wireframes, and sales funnel copy with the StoryBrand framework. I’ve worked with solopreneurs as well as million-dollar businesses on messaging strategy, website wireframes, and email campaigns.
And as a former university professor, I also have 25 years of teaching experience in marketing and business communication. I’ve coached hundreds of students through marketing and writing projects.
Michael Gowin - StoryBrand Certified Guide
Let’s clarify your message together and get your marketing done right
What’s Included in Guided Coaching
One-on-one coaching calls
Practical advice that moves you quickly and confidently through your message.
Exclusive worksheets
Exclusive step-by-step worksheets and templates to simplify the process.
Expert training
Learn with Donald Miller’s thorough Business Made Simple courses.
When you’re done, you’ll have the right words to grow your business
Get Started Today
Connect
Schedule your orientation call.
Create
We’ll write your marketing message together.
Complete
You’ll grow your business and feel confident you’re doing it right.
People Love Working With Michael—
You Will Too
“I understood the StoryBrand approach but didn’t feel comfortable putting all the pieces together by myself. Michael coached me through every step—this has been so worth it.”
“Michael listened, guided me through important decisions, then gave me solid advice on my BrandScript and wireframe. I loved working with Michael! ”
“I tried to figure out the words for my website, but I was never happy with what I came up with. With Michael’s coaching, I got it done and now feel confident with my message.”
Grow Your Business with Guided Coaching
I know you’re the kind of person who wants to feel confident in your marketing so you can grow your business. That’s why using the StoryBrand framework makes sense for your business.
But now you’re trying to crank out your marketing message—your BrandScript and sales funnel—and you’re stuck. It’s harder than you expected—you feel confused and frustrated.
I know you’re working hard. You deserve to have a clear message and marketing that works.
And, yes, trying to do your own marketing is hard—I get it. That’s why I became a StoryBrand Certified Guide: I coach business owners like you to find the right words for your business.
Here’s how it works:
We’ll write your marketing message together
Grow your business
So schedule your orientation call today so you can stop spinning your wheels and feeling frustrated, and start growing your business.
Your Guided Coaching Plan
Step 1
Essential Message
Coaching
Nail your message and write an awesome homepage.
Covers:
Ideal Customer Profile
Product/Service Evaluation
Business Positioning
Business BrandScript
Website Wireframe
Includes:
20-minute orientation call
Up to 5 one-hour one-on-one coaching sessions with Michael
Exclusive step-by-step worksheets and templates
BMS subscription (not included in price)
Step 2
Finish Your Sales Funnel
Coaching
Your complete StoryBrand sales funnel.
Covers:
Lead Generator Copy
5-Message Sales Email Copy
SalesScript
Includes:
20-minute orientation call
One-on-one coaching sessions with Michael
Exclusive step-by-step worksheets and templates
BMS subscription (not included in price)
Step 3
VIP Website
Save the time and hassle of building your own website—I’ll do it for you.
Includes:
One-page easy-to-use Squarespace website
One-page lead generator—designed for you
Automated email marketing system—set up for you
Step 1: Essential Message Coaching starts at $1800
Save thousands of $$$ compared to full “done for you” services
Schedule Your Guided Coaching Orientation Call
FAQ
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Coaching could be right for you if…
You’re a DIY kind of person.
You want to save money.
You’re a fan of the StoryBrand framework.
You want to use the StoryBrand framework to clarify your message and grow your business.
You started your BrandScript and sales funnel—but you haven’t finished it.
If that sounds like you—YES—coaching could be a great fit.
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In Essentials Coaching, we start with working through your Ideal Customer and evaluating your Products/Services. With your audience and offerings in place, we’ll tackle your message: your BrandScript, One-Liner, and Website Wireframe. You’ll have the words to write a one-page website or landing page when you’re done.
Finish Your Sales Funnel Coaching completes your website marketing tools with a lead generator (AKA lead magnet or content offer) and a 5-message sales email campaign.
You can design your own website at this point.
Or I can do it for you with a VIP Website. I’ll take your website wireframe and create a beautiful one-page Squarespace website. I can also take your lead generator copy and design an attractive one-page PDF for your visitors to download from your site. Lastly, I can set up your automated email campaign. This is the simplest, most affordable way to get your website and sales funnel up and running.
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No.
If you’ve worked on a BrandScript, website wireframe, or any other part of your sales funnel on your own, we can review it and improve it together. My hourly coaching rate is $350.
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With Guided Coaching, you’ll write the words (marketers call it “copy”) for your own website. We’ll look at it together on our coaching calls and I’ll help you improve it.
In addition to the exercises and resources in the BMS courses, you’ll get my exclusive step-by-step worksheets and templates to guide you through your sales funnel messages.
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We’ll use Zoom and Google Docs. Both are free for you.
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Yes.
You’ll get much more out of your coaching time if you have the foundation and context that the “StoryBrand Messaging Framework” and “Marketing Made Simple” courses will give you. For just $275, you get access to these and all of the BMS courses for a full year. The training is excellent and you can re-watch them as many times as you like.
Even if you’ve been through a StoryBrand livestream/workshop or read Don’s books, going through the courses again will be valuable and time well-spent.
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You need to register for the BMS subscription with your own email address so the account is linked to you—I can’t do that for you. If you don’t already have a BMS subscription, I can give you a registration link for BMSU when you sign up for coaching.
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Yes!
You can schedule a 60-minute coaching call for $350.
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Yes!
If you’d prefer to spend your time working on other aspects of your business (or enjoying time away from your business), I can write your sales funnel and even build your website for you.
Schedule a free marketing consultation and let’s talk about it.
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You bet.
You can send me a message or sign up for a free 20-minute consultation.