Michael Gowin Photography - The Squarespace site that promotes my business headshot and portrait work. A single image on the homepage and simple navigation guide the visitor. The Headshot Details page, featuring lots of visual examples and client testimonials, is designed to quickly build trust and call the visitor to action.

Illinois Home Photography - Navigation across the top leads the visitor through the site’s content. Comprehensive FAQ pages help build credibility and motivate the visitor to act. The blog showcases client work and helpful articles (including a top-ranked result for a Google query) build credibility.