Hardworking Websites for Business Owners Like You

 
Hardworking websites designed by Michael Gowin, StoryBrand Certified Guide

 Four Steps to Marketing Success

Too many businesses practice Random Acts of Marketing tactics: build a Facebook page, post on Instagram, buy some ads, create a website.

Then they wonder why their marketing doesn’t work.

You’ll have a better chance of success when a solid strategy informs your tactics.

 
 

Michael Gowin’s team creates hardworking websites built on proven strategies so you can stop wasting time and start getting more clients. We make sure every detail of your site works together so you can grow your business.

 

Step 1: Strategy—Compelling Messaging

A pretty website with poor content is a recipe for failure.

We’ll work with you to understand your goals and your ideal client. Then we’ll create a messaging strategy that speaks directly to them.

And we’ll put it all together in a Brand Messaging Guide that helps you get the most out of your strategy.

Brand Messaging Guide

  • Marketing goals

  • Ideal client profile

  • Business services evaluation

  • StoryBrand messaging strategy

Starting at $2000

 

Step 2: Tactics—Website

With your message and strategy in place, you’re ready to make an impression on your website visitor.

We’ll create a beautiful and easy-to-use Squarespace website for you that speaks to your audience and invites them into a story with clear calls to action.

  • Responsive design automatically adapts to the visitor’s screen size and looks great on desktop computers, tablets, and mobile devices

  • Links to your social media accounts

  • SEO compliance includes optimized page titles and descriptions, structured page content, and more

  • Set up or transfer of your custom domain name

  • Exclusive Squarespace benefits

    • 20% discount on your first year’s hosting fees

    • Six month design/trial period before site launch

    • 24/7 Squarespace customer support

    • User-friendly and easy to manage

Starting at $4500

 

Step 3: Tactics—Lead Generator & Sales Campaign

Your website should look great—but it also needs to do its job: get you leads.

We’ll build the next critical marketing piece most small business websites overlook: a sales funnel.

Sales Funnel for Your Website

  • Persuasive copywriting

  • Enticing lead generator PDF

  • Efficient automated email campaign

Starting at $6000

 

Step 4: Tactics—Nurture Campaign

With the essential parts of your marketing system in place, you can build relationships with your target clients with ongoing nurture campaigns: email marketing, social media, and more.

Starting at $3000

 
 

Michael and Laura are a dynamic duo for marketing and web design.

My website has taken my business to a whole new level. I’m now seen as a serious designer and one of the top in the area, all because they helped put my work out there in a creative, professional, and highly accessible website.

If you’re considering a website or marketing campaign, I highly recommend Michael and Laura. They’ve made the process easy and enjoyable. This has been an investment in my business that I will never regret!

—Lindsay Boughton, Lindsay Boughton Design

 
 

Clear away confusion and stop wasting money on marketing that doesn’t work.

Start getting more clients—schedule a call today.

 
 
 
 

 FAQ

 

  • People are bombarded with marketing messages every day—and they’re really good at ignoring marketing noise.

    But people pay attention to stories—especially when the stories are about them.

    Developed by author Donald Miller, StoryBrand is a proven marketing framework that applies timeless storytelling principles to modern marketing. It places your customer at the center of the story and positions you as the guide to help them.

    Miller’s book Building a StoryBrand has sold over 500,000 copies since it was published in 2017. StoryBrand also offers insights and training through podcasts, online courses, and live workshops.

    Learn how to apply the StoryBrand framework to your business.

  • Many—maybe most—businesses struggle to connect with customers because their marketing messages lack clarity.

    The StoryBrand approach has helped thousands of businesses of all sizes clarify their message so their customers will listen.

    As a StoryBrand Certified Guide, Michael can apply the StoryBrand framework to your business website as well. You can grow you business with a sales funnel built on StoryBrand principles.

  • Let’s say you were planning a cross-country road trip but you had no map or GPS.

    How would you know where to go?

    It’s the same with your marketing.

    There’s no point building a website until you have a clear message and a sound strategy to provide direction.