When Your “Free” Social Media Page Gets Insanely Expensive
It happened again, just last week.
I’ve seen it before and you have, too.
Sadly, we’ll see more of it in the months and years ahead.
So—what was it?
A hard-working business owner had his free Facebook business page taken down for “violating community standards.”
His egregious error?
Something he wrote on his personal page.
He’s repeatedly asked Facebook support to identify the offending content. They haven’t. Even more, they won’t tell him what policy he violated.
The result?
He’s lost two years of content
His entire portfolio of work has vanished
He has no access to his customers
His customers have no way to find his business
I learned about it when the business owner’s wife, who I know, shared his plight on her personal page.
When you build your business solely on a social platform, you’re at the mercy of the platform. Say something they don’t like and—
—your Facebook page gets taken down
—your twitter account gets suspended
—your YouTube channel gets demonetized
—your LinkedIn account gets banned
You’re left with little to no recourse, and you’re rebuilding your online presence from scratch.
This breaks my heart because it doesn’t have to be this way.
Here’s the solution—the same solution that’s been true as long as online has been online:
Always—ALWAYS—start your online marketing presence with a website.
Don’t be a sharecropper on a social platform: drive traffic to a property you own.
Yes, you can set up those social media accounts but only after you’ve built your website.
Don’t be fooled by the lure of a “free” business page on a social platform as a replacement for your business website.
That “free” Facebook business page will cost you a lot of business if you get de-platformed.
And then “free” gets insanely expensive.
For the sake of your business, your customers, your family, your peace of mind:
Do it right—build your website.
Schedule a call today and let’s talk about getting you a website.