Squarespace: The Best Choice for Your Small Business Website?

Is Squarespace the best website platform for a small business website?

When it comes to choosing a website platform for your small business, you have a lot of options. Squarespace, Wordpress, Weebly, and Wix are all popular website builders.

And while I’ve personally used Squarespace, Wordpress, and Weebly for years, I prefer and often recommend Squarespace to small business owners.

Could Squarespace be the best choice for you?

You and Your Small Business Profile

One way to see if Squarespace is right for you is to start by asking if you’re right for Squarespace.

Squarespace could be a good choice for you if…

  • You’re a solopreneur, sole proprietor, partnership, or small LLC and have a location or three with 0-15 employees.

  • You want to design a visually appealing website to share information about what you do, how you can serve your clients, and showcase your expertise.

  • You want to use your website to generate leads or schedule appointments.

  • You’re not afraid of technology but have better things to do with your time than manage a website.

  • You’re afraid of technology and have better things to do with your time than manage a website.

  • You want to sell products on your site and have modest e-commerce goals (say, up to 30 products).

  • Your business might be one of the following: restaurant/café, retail shop, musician, law office, financial services professional, contractor (builder, plumber, etc.), chiropractor, consultant, photographer, graphic designer/marketer/copywriter, creative services professional, auto repair shop… (you get the idea).

  • You prize simplicity, ease-of-use, and beautiful aesthetics over unlimited flexibility.

If that sounds like you and your business, here’s what Squarespace has to offer you.

Squarespace is an all-in-one website solution

With Squarespace, everything you need for your website lives at Squarespace.

You don’t have to set up a plan with a hosting provider, install software, or mess with third-party plugins. Squarespace is a self-contained system.

You can buy a custom domain (like thisismysite.com), set up Google G Suite (Gmail, Docs, Drive, etc.), sell physical or digital products, and do your email marketing all through Squarespace as well. Website analytics are also built into Squarespace so you can monitor your site traffic and see how your site is performing.

Once your template design is customized and you’ve added your content, your site is ready to go.

Squarespace is beautiful and easy to use

Squarespace template selection page

All Squarespace sites start life from a carefully curated selection of beautifully designed templates. And all the templates use “responsive design,” which means they’ll look good on any device: desktop computer, tablet, or mobile.

After your site is up and running, it’s easy to add content and make changes. If you’re a DIY kind of person, you can use the drag-and-drop editor to create pages. Adding text or images to a page is as simple as adding a block and then adding the content.

If you want to include a blog on your site (and Google loves blogs, by the way), publishing new posts is also super easy.

Squarespace is built for peace of mind

Because Squarespace is designed as an all-in-one platform, you never have to worry about updating software or fixing broken plugins or patching security holes. The Squarespace team monitors and fixes any problems with the system. You can rest well knowing your site’s backend software is protected and up-to-date.

What about security on your website itself? You’ve probably noticed your browser tell you that a site is “not secure,” like in the image below:

Screen capture of web browser displaying a “not secure” message

Squarespace offers free SSL (secure sockets layer) certificates for your site, ensuring better security and safety for your site visitors. Click a switch and SSL is turned on. You’ll see the https:// protocol in front of your domain, indicating your SSL certificate is valid and active.

Screen capture of web browser displaying a “secure connection” message

And if you need help, Squarespace has an extensive knowledge library, a user forum, and an online support team available 24/7.

Squarespace builds in search engine optimization (SEO) elements

Getting your site found by search engines takes effort but Squarespace helps you with the task.

You can easily customize and manage your site description, page titles, page URLs, page content headings, image alt tags, and other pieces to make your site more search engine friendly

Does Squarespace work for everyone?

While Squarespace can be an ideal platform for many small businesses, it’s not the best choice for everything.

If you want to run a membership site, need recurring payments, or you want a lot of control and flexibility, then you’ll want to look into Wordpress.

If your main goal is to build an online store and you have a lot of products to sell, a service like Shopify may be a better choice. Style Factory has a comprehensive set of e-commerce platform reviews that may be helpful for you.

Want to talk it over?

Is Squarespace right for your small business?

Sign up today for a free consultation call and let’s talk about whether Squarespace would be a good fit for you. I’d be happy to help you.

Michael GowinComment